Welcome to Asia Interactive Awards
Within a few short years, the online and interactive medium has become an important element in the marketing mix. As technology improved and programming became more sophisticated so the medium exploded. Few people in marketing doubt the increasing importance that online activity will play in the success of their product and service.
There has been a explosion in the online media with research companies and specialists advising advertisers on how best to exploit this world-wide audience. All agree that creative execution and originality is a key element in reaching these increasingly sophisticated customers.
This year we have expanded the mobile category in recognition of the explosion of interest in this new media.
The objective of the Asia Interactive Awards is to encourage good work by designers and online professionals and reward courageous clients. The awards will also play a role in helping develop the use of the new technology in advertising, promotion, brand building and consumer relationships.
The inaugural event attracted tremendous excitement in the industry and the support of the top interactive agencies in the region and major players in the field such as Yahoo!, Microsoft, Intel and Adobe. The professional associations continue to give support. Last year the number of entries increased by 20%. 2009 is the fourth year of this popular event.
Now we invite specialist firms, web designers, advertising agencies, media agencies and clients based in Asia to enter these prestigious awards. The work will be judged by distinguished professionals from both the region and worldwide.